About

Hi, I’m Sabrina! Think of me as your personal beauty business BFF…

My journey in the beauty world began in the early 2000s, after returning to Australia from a decade overseas and discovering a shortage of exceptional natural skincare products. This inspired me to launch my own direct-to-consumer website and introduce popular brands like Tata Harper, Soapwalla, and May Lindstrom.

That success inspired me to build my own successful beauty brand which i sold in 2023 after growing its retail presence with some of the industry's leading retailers like Urban Outfitters, Anthropologie, Neiman Marcus, Goop, and Adore Beauty to name a few.

The road to building & selling my own beauty brand was paved with countless "I wish I had known" moments.

Like so many women entrepreneurs, I poured my heart, soul, and savings into my dream, only to watch thousands of dollars slip away due to rookie mistakes. The stress, the tears, the sleepless nights spent wondering if I was cut out for this – it felt like I was drowning in a sea of uncertainty.

But then I realized something: I wasn't alone. Nearly every woman I talked to in the industry was facing the same struggles, quietly winging it and hoping for the best.

Here's the truth: getting it right from the start can make or break your success in the beauty world. Those early decisions – the ones that seem small at the time – can be the difference between building a brand that helps get you closer to your life goals, or watching your dream crumble before your eyes.

My goal is to equip you with the knowledge and confidence to pursue your beauty, health or wellness business ambitions & ultimately help you create your dream life.

WORK WITH ME

My Blueprint for Brand Success

01.

DREAM

Every brilliant idea begins with a dream. It's not just about the product, but understanding the deeper WHY behind your decision to embark on this journey & defining your goals.

02.

CRAFT

Together, we'll lay the groundwork for your successful beauty business by defining your key customers, finding your perfect niche & crafting a solid strategy.

03.

PERFECT

Next, we refine your product idea & create a development roadmap. I provide you with all the tools & guidance so you can prepare a detailed product development brief to pitch to manufacturers.

04.

PRE LAUNCH

Finally, we dive deep into the essential elements needed to plan the launch of your product using e-commerce & marketing strategies for B2B and B2C.

SEE MY SERVICES

FREE RESOURCES

Throughout my beauty brand journey, I've been incredibly fortunate to receive support from many amazing women. Despite their own busy lives—managing businesses, careers, and young families—they never hesitated to share their wisdom, recommendations, tools and experiences.

To pay it forward, I've created a free resources library filled with valuable insights and tools designed to help small business owners as well.

PRODUCT MARGIN CALCULATOR

If you're having trouble determining your wholesale margin or setting your RRP, this template is designed to help you out.

With this Excel calculator template, all the calculations will be done for you, all you need is your cost of goods data and you are ready to go.
WHOLESALE & DISTRIBUTION CALCULATOR

Looking to venture into wholesale or distribution but uncertain about pricing and profitability?

This super easy-to-use Excel calculator comes with built-in formulas to reveal your potential margin. Plus, it offers handy tips on expected margin percentages to aim for.
START UP CHECKLIST

Welcome to the simple startup guide! This comprehensive checklist streamlines your entrepreneurial journey, covering essentials from choosing a business name to drafting plans and setting up operations. Ideal for new and seasoned entrepreneurs alike, it ensures a smooth start. Dive in and build a successful foundation!
BUILD YOUR CUSTOMER AVATAR

Craft your perfect customer avatar in just 5 minutes with our intuitive avatar generator! This tool is designed to help you tailor your marketing strategies and gain deeper insights into your audience, ensuring your efforts are as effective as possible. It’s quick, easy, and exactly what you need to better understand your market.
RETAIL INDUSTRY TERMINOLOGY GUIDE

Mastering retail industry lingo is your secret weapon for confidently navigating discussions with retailers, distributors, and industry professionals, even as a new entrepreneur. When you speak their language, you'll shine like a seasoned pro. This guide equips you with the most common industry terms and acronyms to master.
BEST CHEAT SHEETS

Dive into a curated collection of 25 cheat sheets from top industry experts. Each downloadable PDF is packed with professional advice covering a spectrum of business essentials—from Finance to Marketing, Productivity Hacks and more. It’s everything you need to boost your business acumen in one convenient place!
30 ATTENTION GRABBING SUBJECT LINES FOR EMAIL

Unlock the power of your emails with our downloadable PDF featuring 30 captivating EDM subject lines! Crafted to grab attention and boost open rates, these creative prompts are perfect for anyone looking to make a lasting impression. Get ready to transform your email game and engage your audience like never before!
AI PRODUCT NAME GENERATOR

Jumpstart your product naming journey with our AI Name Generator! Simply feed it your inspiration words and themes, and watch as it crafts a list of unique, creative names tailored to your vision. It’s the perfect tool for sparking innovative ideas and bringing your product concepts to life, all with ease and efficiency.